Well the battle line wasn’t drawn immediately but things got heated up when Mabala Noise which didn’t find this cool, took to twitter to express how other record label should handle thing rather than bragging about being the best.
“You see this thing of people saying they are the number one record label in SA unprovoked? Now it’s a cold day in #Spring.”
AE felt attacked by that tweet and picked it up from there although they weren’t mentioned, they replied
“This happened because your music emits CO2 and contributes to climate change.”
And that was when the battle line was drawn, having each other flaunt their receipts music chart and compare their artist.
Things drifted into a real battle when MN challenged AE to bring out their artist to a versus battle. Although they got declined but with a big slam to their face calling MN tiny label whilst they battled Universal Music.
Looking down the history lane one would notice that AE has had a strong history with artists who have parted ways. Amongst which we have Emtee, A-Reece, Saudi, Sjava, Fifi Cooper, Gigi Lamayne and many more.