Publishing an advert on the product they deal in, Clicks was said to be racial in their advert, calling the beautiful Afro that is the pride of blacks dry, frizzy and damaged.
This got many upset as they were called out for racism. Although an apology has been issued, EFF has taken up the fight and has requested that the staff involved be sanctioned via dismissal after publishing their names.
In a published letter to Clicks, the EFF seems ready for any fight if they fail to oblige to their sanction on the staff involved.
See Sanction Letter Below;