The height of racism, in an immediately deleted tweet and marketing strategy, Clicks referred to natural Afro as Dry and frizzy.
Clicks is a group of healthcare, beauty, music and lifestyle products retail chains and brands based in South Africa. The company was founded in Cape Town by Jack Goldin in 1968. Now it operates over 670 retail outlets in southern Africa.
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Early this morning they made a post that South Africans isn’t too happy with. Calling the beautiful Afro that is the pride of blacks dry, frizzy and damaged.
See Clicks Tweet Below;
People have taken to twitter to call them out or their racism. They also stay proud with their Afro and believe it to be beautiful.
See Peoples Reaction Below;